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Understand the basics of digital marketing process

The Digital Marketing Fundamentals course is designed to equip students with the essential skills and knowledge required to create effective and impactful digital marketing campaigns. This course covers the core principles of digital marketing, including social media marketing, SEO, email marketing, and content marketing strategies. Students will learn to use key tools and platforms to build engaging and data-driven marketing strategies.

  • Understand the principles of digital marketing and user engagement (UX).
  • Master core digital marketing channels: Social media, SEO, email, and content marketing.
  • Learn strategies for paid advertising to drive traffic and conversions.
  • Gain proficiency in popular marketing tools like Google Analytics, Facebook Ads, and Mailchimp.
  • Explore modern digital marketing trends and best practices.
  • Develop skills in performance optimization for marketing campaigns and website traffic.
  • Create professional, portfolio-worthy digital marketing projects.

Become Proficient in Digital Marketing

  • Introduction to Digital Marketing
  • Traditional vs Digital Marketing
  • 4 P’s of Marketing
  • Why Digital Marketing?
  • Opportunities in Digital Marketing in India

  • Digital Marketing for Professionals
  • Digital Marketing for Digitalpreneurs
  • Digital Marketing for Freelancers

  • Introduction to Blogging
  • Understanding the WordPress Ecosystem
  • Making a Website/Blog with WordPress
  • Managing a WordPress Blog
  • Plugins & Add-on Functionalities to WordPress

  • Content Creation & Professional Blogging
  • Making Money with Google AdSense
  • Introduction to Content Marketing
  • Video Marketing through YouTube
  • Digital Visiting Card Online Presence

  • Introduction to SEO
  • On-page Optimization
  • Off-page Optimization
  • Keyword Management System
  • Backlinking & Traffic Building
  • Page Ranking

  • AI Content Generation
  • AI Prompt Engineering for Digital Marketing

  • Introduction to SEM
  • Keyword Research Tools
  • Introduction to Google Ads
  • Search Ads, Display Ads, Video Ads
  • Managing the Campaign

  • Facebook Marketing
  • Instagram Marketing
  • Twitter Marketing
  • WhatsApp Business
  • Social Media Optimization

  • Introduction to E-Commerce
  • WooCommerce & Product Listing
  • Introduction to Affiliate Marketing
  • Affiliate Programs in India
  • Making Money with Affiliate Marketing

  • Introduction to Google Analytics
  • Understanding Web Analytics
  • Business Forecasting Using Analytics
  • Predicting Consumer Behavior & Bounce Rates
  • Consumer Buying Behaviour Analysis
  • Predicting Bouncing rate for websites

  • Introduction to making money online
  • Money making Sources for Digital Marketers in India
  • Advertising Platforms in India
  • Freelancing with Digital Marketing
  • Freelancing Platforms in Imdia

  • Recap of Key Concepts
  • Final Projects
  • Internship Opportunities

Tools you will master

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220+

Students Applied

Our Digital Marketing Course offers an extensive curriculum that covers everything you need to become a proficient Digital Marketing Strategist.

  • Live instruction from Industry Veterans

  • Official certification in Digital Marketing

  • Vibrant community just like a College Campus

  • Hand-on curriculum with Real-Life Projects

Apply Now
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