• Introduction to online digital marketing
• Importance of digital marketing
• How internet marketing works?
• Traditional Vs. Digital Marketing
• significance of online marketing in real world
• Increasing visibility
• Visitors’ engagement
• Bringing targeted traffic
• Lead generation
• Converting leads
• Performance evaluation

• Market research
• Keyword research and analysis
• SWOT analysis of a website
• Types of keywords
• Tools used for keyword research
• Localized keyword research
• Competitor website analysis
• Choosing right keywords to the project

• Web Platform
• Landing Pages
• Keyword Mapping

Introduction to Search Engine Optimization

• How Search Engine works?
• SEO fundamentals & concepts
• Understanding the SERP
• Google Processing

Onpage Optimization

• Domain selection
• Hosting selection
• Meta data optimization
• URL optimization
• Internal linking
• H1, H2, H3 tags optimization
• Image optimization
• Optimize SEO content
• No-Follow and Do-Follow
• Indexing and Caching
• Creating XML Sitemap
• Creating Robot.txt

Off Page Optimization

• Link building tips & techniques
• Difference between white hat and black hat SEO
• Alexa rank, domain
• authority, backlinks
• Do’s & don’ts in link building
• Directory submission
• Social bookmarking submission
• Search engine submission
• Web 2.0 submission
• Article submission
• Press release submission
• Forum submission
• PPT submission
• PDF submission
• Classified submission
• Business listing
• Blog commenting

SEO Updates and Analysis

• Google Panda, Penguin, Humming bird algorithm
• How to recover your website from Google penalties
• Webmaster and analytics tools
• Competitor website analysis and backlinks building
• SEO tools for website analysis and optimization
• Backlinks tracking, monitoring and reporting

• Google places optimization
• NAP (Name Address Place)
• Local SEO

Google Adwords (SEM )

• Introduction to online advertising and adwords
• Adwords account and campaign basics
• Adwords Targeting and Placement
• Adwords Bidding and Budgeting
• PPC Basic
• Adwords Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Stragies
• Search Network
• Display network
• Shopping Ads
• Video Ads
• Universal App Ads
• Tracking Script
• Remarketing
• Performance Monitoring and Conversion Tracking
• Reports

Social Media Optimization (SMO)

• Introduction to Social media networks
• Types of social media websites
• Social Media Optimization concepts
• Facebook Page, Google+, LinkedIn
• YouTube, Pinterest,
• Instagram Optimization
• Hashtags and Mentions
• Image optimization and networking
• Mico Blogs for Businesses

Facebook Optimization

• Fan page Vs Profile Vs Group
• Creating Facebook Page for Business
• Increasing fans and doing marketing
• Connecting Apps with Fan pages
• Creating advertising campaigns,
• payment modes
• Power editor tool for advertising

Twitter Optimization

• Introduction to Twitter
• Creating strong profiles on Twitter
• Followers, ReTweets, Clicks,
• Conversions, Hashtags
• Product brand promotion and activities
• How to measure the influence?
• Advertising on Twitter

LinkedIn Optimization

• What is LinkedIn?
• Individual profile Vs. Company profile
• Branding on LinkedIn
• Marketing on LinkedIn groups
• LinkedIn advertising
• Increasing ROI through LinkedIn ads

Youtube Optimization

• Channel creation
• In display ads
• In stream ads
• Video app install promotion
• Video shopping promotion

Google Plus

• Features
• Tools & Techniques
• Google Plus: Circles | Hangouts | Stream
• Google Plus goes Mobile
• Google + 1
• Google Plus for Businesses

Pinterest Optimization

• What is Pinterest?
• How brands use Pinterest
• Creating a Pinterest Account
• Customizing the Profile
• Pinterest Strategy
• Boards in Pinterest

• Introduction to social media marketing
• Understanding the past and present
• How social media can influence
• marketing strategies?
• What is viral marketing and its
• significance in current world?

Facebook Advertising

• What is Facebook Advertising
• Types of Promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding Strategies
• Ad Formats
• Ad Dimensions and Rules

Twitter Ads

• Twitter Analytics
• Twitter Advertising
• Types of Campaigns
• Audience Targeting
• Bidding Strategies
• Reporting

LinkedIn Ads

• Creating company page
• Customization of page
• Types of Campaigns
• Posting in LinkedIn Page
• Audience Targeting
• Bidding Strategies
• Advertising in LinkedIn

• Getting started with Google Analytics
• Navigating Google Analytics
• Traffic Sources
• Content
• Visitors
• Goals & Ecommerce
• Actionable Insights and the Big Picture
• Live Data
• Demographics

• Introduction to Blogs
• Setting up your own blog
• The importance of SEOs
• Content curation & the art of content planning
• Creating a compelling personality for your content
• How to monetize your blog

With so much demand plus the economy, the way we buy, communicate, and interact and day to day life has changed due to the Internet and social media. Now Digital marketing/social media marketing has become a fashion and buzz word, so is the competition in this job market.

A Google trend shows the growth of key term: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked.

Today Digital marketing requires a lot of skills than how it was a few years back. The competition is high. Everyone wants to get into Digital marketing. From our internal data HR professional, sales & marketing, customer support, IT professionals, developers, web designers, entrepreneurs, bloggers, content writers, stay at home parents, fresh graduates.

The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities.

It is a progressive field. With technology developing every day, you have to continuously develop your digital marketing skills so that your career keeps growing.

According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren't. It provides you with various career options.

If you are MBA with marketing and have good knowledge of IT you must choose Digital Marketing as career. It will help you to promote any brand digitally. People now days are finding new ways to sell more in less investment and here is the option.

When it comes to Digital Marketing, the opportunities are endless for MBAs. MBA's pursuing a career in Digital Marketing has the ability to apply the marketing knowledge & skills. You must be aware that digital marketing is the future of marketing. It could be the best career for you after an MBA as digital marketing is the booming industry.

• Digital marketing executives oversee the online marketing strategy for their organization.
• They plan and execute digital marketing campaigns and design, maintain and supply content for the organization’s website.
• Oversee a social media strategy and Manage and maintain the organization’s website.
• Write and optimize content for the website and social networking accounts such as Face book and Twitter
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website
• Fix any errors or bugs in online content. Edit and post videos, podcasts and audio content to online sites and Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Digital Marketing executives also analyze and report on visitor data and devise new ways to market products. They frequently work for retailers with an online presence, financial institutions, charities and publishers. They can also be employed by digital marketing agencies.

While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 40% growth rate. But the most remarkable point is that this growth rate is not going to be stagnant in the coming years. Digital Marketing skills in demand - Since marketing is the most important function for any business. New era of marketing is evolving i.e. digital era of marketing. Growth of digital world has changed the media consumption. Old traditional marketing methods are not enough to reach targeted customers. That’s a good place to be in.